link to iplayer page
Advances in digital tv technology has changed the future of television. It seems to be moving away from 'broadcasting' and into 'narrowcasting' where audiences will create their own schedules by using 'on demand' services such as the BBC's iplayer andthe channel 4 service.
Sky+,and TiVo paved the way and insitutions such as the BBC and Channel 4 have had to adapt and move into new arenas to keep 'in the game'.
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