Multiplatform delivery

Multiplatform delivery is the concept that forms of media are produced to be consumed through a variety of platforms.

eg. the film 'Transformers' available as DVD, Blueray, Nintendo DS and Wii games, PSP, PS3 games, mobile downloads etc

Radio eg Russell Brand's show transmitted via analogue radio, digital radio, over the internet live, as a pod cast to download onto computer or MP3 player or via the BBC's listen again service, iplayer)

Media Institutions are diversifying more and more to offer their products to audiences in ever more diverse and audience friendly ways. This is how the situation of narrowcasting has come about. It is becoming rarer for a product to be broadcast and for the whole audience to consume it at the same time and in the same form. Audiences have far more power now, not only to participate in the creation process but also to chose how, where and when they will consume it.

eg- if you miss a TV programme you can:
1. save it to your digibox ( Sky + for example)
2. use the watch again facility through a digital provider such as Virgin.
3. Record it to VHS or DVD if you have a DVD recorder
4. Watch it via the internet BBC iplayer 7 day catch up, ITV's 30 day catch up, Channel 4's 7 day catch up plus, 4 on demand
5. Some of these services allow you to download their content onto video equiped MP3 s and PSPs, so you can literally watch it, whenever and wherever you like.